Privacy Policy
Effective Date: February 16, 2026
19West respects your privacy and is committed to protecting the personal information you share with us through our website and leasing platforms. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, request information, schedule a tour, or apply for residency.
Information We Collect
Personal Information You Provide
When you submit a contact form, schedule a tour, request leasing information, apply for an apartment, sign up for updates, or contact our leasing office, we may collect:
- Name
- Email address
- Phone number
- Mailing address
- Desired move-in date
- Employment and income information (during application)
- Identification information (as required for screening)
- Any additional information you voluntarily provide
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address
- Browser type
- Device information
- Pages visited
- Time spent on site
- Referral source
- Click activity
This information may be collected using cookies, analytics tools, and advertising platforms.
How We Use Your Information
We use the information we collect to:
- Respond to leasing inquiries
- Schedule and confirm tours
- Process rental applications
- Communicate about availability, pricing, and specials
- Provide customer service
- Send follow-up communications
- Improve website performance and user experience
- Measure marketing effectiveness
- Comply with legal and regulatory requirements
We do not sell your personal information.
Marketing and Communications
By submitting your information through our website, you consent to being contacted by 19West via phone call, email, and text message regarding your inquiry or application. Standard messaging and data rates may apply.
You may opt out of marketing communications at any time by:
- Clicking the unsubscribe link in email communications
- Replying STOP to text messages
- Contacting our leasing office directly
Cookies and Tracking Technologies
Our website may use cookies, Google Analytics, advertising pixels (including Google Ads and Meta), and other conversion tracking tools to understand visitor behavior and improve advertising performance.
You may adjust cookie preferences through your browser settings.
Sharing of Information
We may share your information with trusted third-party service providers, including:
- Property management and CRM platforms
- Background screening providers
- Marketing service providers
- Technology vendors supporting website functionality
- Legal or regulatory authorities when required by law
All service providers are required to safeguard your information and use it only for authorized purposes.
We do not sell or rent personal information to third parties.
Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Fair Housing Commitment
We are committed to full compliance with all applicable Fair Housing laws. We do not discriminate based on race, color, religion, sex, disability, familial status, national origin, or any other protected characteristic.
Third-Party Links
Our website may contain links to third-party websites, including application portals or payment systems. We are not responsible for the privacy practices of those websites.
Children’s Privacy
This website is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.
Your Privacy Rights
Depending on your state of residence, you may have the right to request access to, correction of, or deletion of your personal information. To make a request, please contact us using the information below.
Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
Contact Us
If you have questions regarding this Privacy Policy, please contact:
19West
7117 19th Street
Lubbock, TX 79407
(806) 541-4080 TTY: 711
19westmgr@thestellarfamily.com